Emphasis

Emphasis and Unity work hand in hand. There are many different types of Emphasis such as:

• Placement/Alignment
• Continuance
• Isolation
• Contrast
• Proportion

Emphasis can basically be described as a way to create a focal point on the page. It is usually an image or element that will dominate the page and draw the reader in. It can come in the form of bullets, large graphic elements, or use of color

This image attracts the viewers attention by having the people in black and using downward lines to create a free falling movement